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Journalist Rod Bradbury looks at ‘The Secret Matchmaker’

The Secret Matchmaker: Journalist Delves Deep into Phenomenon Responsible for Changing the Course of True Love – Online Dating

With an estimated third of new couples now meeting online, journalist and radio presenter Rod Bradbury’s curiosity was piqued. His book, The Secret Matchmaker, shares the evolution of the industry, Bradbury’s conversations with the founder of The Secret Matchmaker site launched in 2005, and his experiences having signed on the dating app dotted line.

The Secret Matchmaker provides a unique overview of the industry that has been embraced the world over, and according to 2021 figures, 323 million people are using as a means to find true love.

Rod Bradbury immerses himself in the origins of this comparatively new means of finding love, learns all from the original Secret Matchmaker, David Cliff and shares the good and not so good moments of others who have used online dating to find a partner. Recently single, he also shares his own dating experiences having been given complimentary membership to

A revelatory read that puts humankind’s need to find love centre stage, Rod Bradbury’s The Secret Matchmaker not only showcases his first-class journalistic acumen, but makes a great template for the author to explore and report on further contemporary conundrums.


“I ended up taking her whole family to McDonald’s and feeding her kids.”

“When we met for the first date I was expected a white lady but…”

“I’ve now been married for 15 years after meeting my soulmate online.”

“My ex spotted us in a restaurant and I ended up with a plate of pasta all over my head.”

Online dating is a worldwide phenomenon. This book looks at the history, reveals true life experiences as people look for love and gives tips on how to succeed.

Journalist Rod Bradbury goes behind the scenes of The Secret Matchmaker.


Rod Bradbury is a journalist who works on radio, in print and online and also runs his own PR company Blue Panda PR.

He’s also produced two political films and written two quiz books.